R067 OCR Enterprise and Marketing - Whole LO2/TA2
The following unit will cover:
R067 OCR Enterprise and Marketing - Whole LO2/TA2
Topic Area 2: Market research to target a specific customer
2.1 The purpose of market research
2.2 Primary market research methods
2.3 Secondary market research sources
2.4 Types of data
2.5 Types of market segmentation
2.6 The benefits of market segmentation to a business
6 Teacher PowerPoints/lessons
6 Student worksheets
Examination Questions + answers embedded
Arial font used for accessibility
Neutral colours used for accessibility
Developed using OCR Exam papers, mark schemes and OCR endorsed resources
Small file size for easier distribution to students
The following unit will cover:
R067 OCR Enterprise and Marketing - Whole LO2/TA2
Topic Area 2: Market research to target a specific customer
2.1 The purpose of market research
2.2 Primary market research methods
2.3 Secondary market research sources
2.4 Types of data
2.5 Types of market segmentation
2.6 The benefits of market segmentation to a business
6 Teacher PowerPoints/lessons
6 Student worksheets
Examination Questions + answers embedded
Arial font used for accessibility
Neutral colours used for accessibility
Developed using OCR Exam papers, mark schemes and OCR endorsed resources
Small file size for easier distribution to students
The following unit will cover:
R067 OCR Enterprise and Marketing - Whole LO2/TA2
Topic Area 2: Market research to target a specific customer
2.1 The purpose of market research
2.2 Primary market research methods
2.3 Secondary market research sources
2.4 Types of data
2.5 Types of market segmentation
2.6 The benefits of market segmentation to a business
6 Teacher PowerPoints/lessons
6 Student worksheets
Examination Questions + answers embedded
Arial font used for accessibility
Neutral colours used for accessibility
Developed using OCR Exam papers, mark schemes and OCR endorsed resources
Small file size for easier distribution to students