R067 OCR Enterprise and Marketing - Whole LO4/TA4

The following unit will cover:

• R067 OCR Enterprise and Marketing - Whole LO4/TA4

• Topic Area 4: Creating a marketing mix to support a product

• 4.1 The marketing mix elements for a good/service

• 4.2 How the elements of the marketing mix work together

• 4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each

• 4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each

• 4.5 Public relations

• 4.6 How to sell the good/service to the consumer

• 4.7 The product lifecycle

• 4.8 Extension strategies for products in the product lifecycle and the appropriateness of each

• 4.9 Factors to consider when pricing a product to attract and retain customers

• 4.10 Types of pricing strategies and the appropriateness of each

• 11 Teacher PowerPoints/lessons

• 11 Student worksheets

• Examination Questions + answers embedded

• Arial font used for accessibility

• Neutral colours used for accessibility

• Developed using OCR Exam papers, mark schemes and OCR endorsed resources

• Small file size for easier distribution to students